Press release

Corporate and business tourism elevates Saudi Arabia’s hospitality sector performance in Q3 2023

CBRE releases its Saudi Arabia Hospitality Market Review Q3 2023

November 29, 2023

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Corporate and business tourism has supported Saudi Arabia’s strong hospitality sector performance in the third quarter of the year.
Year-on-year in the year to September 2023, Saudi Arabia’s hospitality has seen uniform improvements in its Key Performance Indicators. Over this period, the average occupancy rate increased by 5.9 percentage points, this was accompanied by a 18.4% increase in its ADR and a 31.2% increase in RevPAR.

This strong level of performance has meant that these indicators now, in most cases, sit comfortably above their 2019 levels. In the year to date to September 2023 compared to the same period in 2019, we have seen Saudi Arabia record a 1.2 percentage points increase in average occupancy levels, a 9.6% increase in its ADR and a 11.8% increase in its RevPAR.

At a city level, year-on-year in the year to date to September 2023, in Jeddah, the average occupancy grew by 7.3 percentage points, while its ADR softened by 0.1%. This led Jeddah’s RevPAR to expand by 12.7%. Over this period, in Khobar, the average occupancy rate increased by 7.7 percentage points, while its ADR declined by 4.9%, which has resulted in an improvement of 9.0% in RevPAR. In Riyadh, the average occupancy saw a rise of 3.1 percentage points as ADR improved by 13.1%, culminating in a RevPAR growth of 19.1% in the capital. Both Makkah and Madinah performed consistently as they concluded the religious high seasons. Madinah’s average occupancy rate saw an expansion of 10.1 percentage points, with ADR marking a 38.1% upsurge, which resulted in RevPAR improving by 60.8%. As for Makkah, the average occupancy rate stood 5.9 percentage points higher, and its ADR rose by 27.2% year-on-year in the year to September 2023, leading to RevPAR recording a strong growth rate of 40.6%.

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Corporate and religious tourism has significantly underpinned growth in Saudi Arabia's hospitality key performance indicators in the year to September 2023, compared to a year earlier. Over this period, across the Kingdom, average occupancy rates are 5.9% higher, average daily rates sit 18.4% higher and the average revenue per available room sits a staggering 31.2% higher. Over the remainder of the year, with the likes of the Riyadh and Jeddah Seasons events still to kick off, we expect that this strong performance will continue.
Taimur KhanHead of Research

Download our full report in English here

Read CBRE’s Saudi Arabia Hospitality Market Review Q3 2023 which provides an analysis of recent trends and market projections in the kingdom.

Read this press release in Arabic

Read our full Saudi Arabia Hospitality Market Review Q3 2023 press release in Arabic.